#Entrepreneur Archives - Astute Financial

“Cometh the hour, cometh the man”.

Volodymyr Oleksandrovych Zelenskyy, Ukraine’s president has shown that someone with limited experience as a leader, can rise to horrendous challenges with immense dignity, bravery, intelligence, and honesty.

Infact, the horrific invasion of Ukraine has flagged a tale of two massively contrasting leadership styles, a David versus Goliath – not just in terms of Ukraine versus Russia, but Zelensky versus Putin.

In Zelensky there is a leader who has led his people, harnessed their passion and won the hearts and minds of his own people, and many millions, far, far away.

Then we have Vladimir Vladimirovich Putin. The truly brave Russian souls who demonstrated publicly in Moscow itself, risking their very lives in doing what is simply a democratic right to all of us in the West, show that Putin has not got the total will of his people behind him. Despite what he may say.

May I just say at this point, say that I know Russians who are equally appalled at Putin’s actions.

This incursion, this wretched invasion of a proud sovereign, independent nation, is not applauded by all Russians. Its important not to criticise all Russians and believe that they all support Putin, because they don’t. The bravery of the many hundreds of Russians to protest publicly and risk their livelihoods, jobs and very lives are a testament to that.

Putin’s recorded warped, inconsistent rants on history, wild personal accusations of Zelensky, and in one breath asking Ukranians to ‘go home, be with your families’ and in the next, ‘take up your arms, overthrow the corrupt Zelensky and his Government’ are a total 180° polar opposite to the Ukrainian’s quiet, calm, consistent appeals and speeches to camera for his people.

From being in a suit, to wearing military fatigues and telling his nation, ‘no, I’m here and staying here’, Zelensky has calmly, and consistently appealed that there is a better way.

In a situation that is rapidly evolving, the way that Zlensky’s passion as his nation’s leader, has been able to ignite such powerful and never before used sanctions from other leaders around the world is in turn inspiring and powerful to watch.

With nothing more than his passion and a phone, he has drummed up enthusiasm and action from the rest of Europe and beyond.

A great leader is not defined by their ability to wield great force.

Great leaders inspire great actions above and beyond those expected, from a team, a business, and vitally for the Ukraine, an entire nation.

Brilliant leaders are able to blow to life embers, then cradle and harness the flames of passion in their teams, to go above and beyond what is expected of them.

To reach deeper, harder, further than they thought they could ever aspire or possibly achieve.

And this is the key bit.

To try hard, and keep trying harder still, because they believe in their boss/ leader/ President.

Not because they are paid to.

Not because they are forced to.

Because they want to.

And that’s the rub, right there.

‘Great leaders are made great,

not through fear or oppression,

but through love.‘

Many famous leaders

have achieved

great power,

but they were not truly great leaders.

Not truly loved.

And in the war for hearts and minds, that’s where brave Zelensky has already won, and won hands down.

Now the trivia bit, and some light relief!

‘Cometh the hour, cometh the man’. I thought this was from a Shakespeare play or other such writer, when I thought that quote summed up my thoughts on this blog.

Nope.

Turns out that no one person can truly be attributed as the owner of this great phrase. It sounded like a quote though, so I investigated.

Turns out that the phrase is credited to an England tail-end batsman, Cliff Gladwin in the 1948 England vs South Africa test series.

In the first test at Kingsmead, Durban, in South Africa, England needed eight runs off the last eight-ball over, with nos.9 and 10 at the crease.

With light fading, and an increasingly dry wicket that gave the bowlers lots of help, England got home after a ‘leg-bye’ was scored off the last ball of the game, when the ball struck the no.10, Cliff Gladwin, on the thigh and a single was scrambled.

The Derbyshire bowler is remembered mostly for this batting feat and his immortal words: –

“Coometh the hour, coometh the man.”

I’ll take that as a former Londoner who now counts Derbyshire as her home. 🤣

After 12 years in business, Astute Recruitment Ltd has become one of the premier accountancy recruitment businesses in the East Midlands. We’re also the only East Midlands recruitment expert to have secured over 15 business awards as finalists or winners. You can see some of the awards our team and Directors have received clicking on the following link www.astuterecruitment.com/about-us/awards/

So, we were thrilled for the Derbyshire Life magazine to contact us and ask us if we would like to be included in their special 90th edition in their feature on award winning businesses in Derby!

Great for Astute Recruitment Ltd to be featured in this very special 90th edition of Derbyshire Life

Why have we strived to secure business awards?

Over to one of our MDs – Mary Maguire – who does all our award entries herself, and manages all Astute’s marketing and social media.

“The biggest hurdle setting up a business and brand is getting that brand and what it stands for ‘out there’. Being able to showcase multiple business awards is a brilliant way to show your target audience that you are a recognised expert in your field. It flags to potential clients that they can have total confidence in using your services.

Winning business awards also builds trust for potential staff who may be researching local businesses to see whether they would like to work for that company too. So, from an Employer branding point of view, success in winning awards is key.

As most people recognise, there is a talent shortage of workers skilled in several business sectors currently, from finance and accountancy professionals to skilled IT software developers to drivers, healthcare specialists, hospitality workers and so many more.

So, What better way to help your business and team attract the very best staff than to demonstrate credibility from successful business awards! You could be flagging your company to potential clients, but also raising your company’s profile to potential staff of the future as a credible potential employer!”

For Astute Recruitment Ltd, this means that our current and potential clients can see that we’re a thoroughly professional business and are acknowledged experts in our field. Our awards have also been an additional attraction in our recruitment strategy to appeal to the very best potential recruitment staff wanting to develop their careers and also to experienced recruitment professionals seeking to utilise their knowledge and relationships in a really professional but friendly, fun environment!

Business awards are awarded by impartial business organisations. For different organisations, this means targeting specific awards relevant to your industry.

Sarah Stevenson, our MD of Astute Recruitment Ltd with Dominic Heale, after being presented with the IoD’s prestigious Director of the Year Award – Small SME Business

How to start winning awards for your business?

While Mary has been hugely successful in writing awards entries for Astute Recruitment Ltd over the years, this is not something that every business owner has the natural flair or time for.

Instead, there are ‘go to’ experts who will be able to understand your company, and successfully craft an award-winning application for you. One such expert in crafting winning words for an array of businesses is the Founder of Derby’s ‘Ask the Chameleon’ – Rachel Hayward.

Rachel herself has had a tremendous 12 months in winning several business awards including: Female Entrepreneur of the Year, by East Midlands Chamber of Commerce (EMCC) and Derbyshire Live Business Awards in the Professional Services category.

Business Owner Rachel Hayward and some of her business awards in 2021

We asked Rachel to sum up why Business Awards should be a critical part of every company’s marketing and branding strategy. Over to Rachel!

“Awards really do confirm your place in the marketplace. They help in the buying decision and are hugely motivational for your staff team as well as yourself. Running a business is challenging and to be judged as excellent by your peers is extremely rewarding.

The key is often choosing the right category for you and your business. Certain categories will be hugely competitive, so consider other areas in your business that you shine. Maybe you have an excellent apprentice or can demonstrate consistently high levels of customer service? Maybe you go the extra mile as an employer, or you are a third-generation family business? With over 3,500 awards at any one time, there really is an award and category for everyone. “

“My top tips are:

Do your research, look at your competitors and peers, even those businesses/entrepreneurs who inspire you. What awards have they won?
Do you fit the criteria, can you prove it (you will always need factual information to demonstrate success)
Give yourself plenty of time to create those winning words.
Don’t wait for a secret nominator – many award organisers fully expect you to write your own application.

Make 2022 your year to gain your first award success”

We completely agree with Rachel! Its great to hear from Rachel being an award winning expert on winning business awards for her clients! Her insights and tips are really useful. You can contact Rachel at her business, Ask The Chameleon on her website askthechameleon.co.uk/about/

For our own team at Astute Recruitment Ltd, from the ICAEW’s award of Best East Midlands SME Business, to the IoD’s Small Business Director of the Year award, our awards have pride of place in our new office in Derby’s Cardinal Square and on our website!

What our business awards mean to us at Astute!

Business awards reward exceptional business success, ultimately building trust to use your company. Awards inspire confidence to our clients, candidates and potential staff of the future, as we continue to grow, that Astute’s team are unrivalled leaders in financial recruitment.

Sarah Stevenson and Mary Maguire receiving their award for Best East Midlands SME Business by the ICAEW for Astute Recruitment Ltd

We want to bring our business to the attention of new audiences to truly stand out, and for us, securing business awards

really is the best way to cement our reputation as the ‘go to company’ in our sector, Financial Recruitment.

So, be ‘Astute’ and give your marketing strategy a ‘reboot’.

Strive for awards to boost

your business to the next level!

Article by Mary Maguire, MD Astute Recruitment Ltd

Other articles by Mary on career tips, business strategy, tips to recruit the right person and more are below!

Do you know what time it is on your career clock?

How great things can happen when business people get together – a growth mindset really matters for business owners and hiring managers

From Abacus to AI – The history of ‘Accountancy’ and why its a great career choice!

How to manage a successful relationship with your recruitment consultant? Our ‘astute’ tips!

Why its OK to talk about mental health at work! New free initiative for East Midlands employers

Following the end of the last Peer Networks business growth hub this year, our MD Mary Maguire wanted to say a huge thank you.

Thank you to the partnership and collaboration of the East Midlands Chamber of Commerce, the Department for Business, Energy & Industrial Strategy and D2N2.

Thanks to Neale Lewis for leading the cohort and huge thanks to everyone in our group.

Its great to share the success of business opportunities such as this, and to show how a growth mindset can really make a difference to business owners and Entrepreneurs.

Since January 2021, a small group of business owners have laughed together, supported each other and inspired one another. The sessions have enriched their understanding of day-to-day business issues and how to solve key problems. From recruitment to HR to business strategies, they have been able to offer understanding in their specialisms, suggest solutions and brainstorm new ideas for others to take away and implement.

As the last cohort of the year has taken place – we just wanted to share how valuable, enjoyable and insightful the sessions have been. Neale Lewis is a great anchor for the group – picking relevant business topics for discussion, teasing out, and developing trains of thought amongst the group to encourage new ideas and free-flowing conversation.

Our MD Mary said that she has taken away many, many ideas over the sessions and made some great friends too along the way!

Mary had this to say;

“Sessions like these are really important as a way to build confidence amongst the SME business community across the East Midlands and nationally. I hope that these continue to inspire and encourage business professionals, MDs and entrepreneurs to make the most of the fantastic support available to them and to enable them and their teams to flourish.

My thanks go to all of these brilliant people and their businesses. Its been great to get to know you all and I hope we can get together soon for those pre-Christmas drinks! 😊”

If you would like some additional support / advice for your business you can contact Neale himself www.nealelewis.com.

Watch video testimonials from other business owners say how they have benefited from Peer Learning, click on the link below: –

https://youtu.be/aevT3_gJ0Io

You can find out how you can book onto future Peer Network Sessions on the following link: – https://www.peernetworks.co.uk/

and of course seek support from the East Midlands Chamber, Peer Networks and D2N2.

“Strong, healthy leadership advice and support will inspire business success”

If an SME is in good financial health without a finance director (FD), entrepreneurs are often sceptical as to whether they need to recruit an FD.

Having the right people is what makes any business grow, and an inspiring finance director (FD) can contribute more than most. Yet entrepreneurs can be sceptical about hiring such a senior position.

It’s not uncommon to hear, ‘… but my business is doing well, and I already have an excellent external accountant. Do I really need an expensive over-blown bean-counter?’

The idea that an FD is just an overpaid number cruncher, can be a self-fulfilling prophecy. If an entrepreneur sets out to recruit a glorified accountant, that’s what they’re likely to get. In fact, an FD should be viewed as an essential part of any growing company’s senior management team. Someone to be an expert in planning and running the business AND someone who can add a lot of commercial and operational value to a business.

The FD should be able to provide management information that a financial controller or accountant can’t – information that will really help an entrepreneur make decisions. For example, how profitable an individual customer relationship is compared with others, so they can focus on the customers that really count.

Management information and advice from an FD will also help a company with its external negotiations. Once an entrepreneur gets his or her hands on solid information about changes in their overheads and the cost of sales, it becomes much easier to agree price rises with customers and ultimately protect profit margins.

FDs can also provide advice about which business opportunities to pursue. For instance, if an acquisition is on the cards, an experienced FD will be able to help assess the right target, negotiate and seal the deal, and then help bring the two businesses together. An FD should be a dynamic leader who helps a company to do profitable deals and put processes in place to make sure you realise that profit.

How to pick a Finance Director?

So what should an entrepreneur be looking for if they decide to recruit a Financial Director?

First, let’s look at what a good FD should already be doing and have on their cv: –

Own the numbers & be able to explain the numbers. Fully understand, and be able to explain to everyone else, how the business makes its money

A great FD will put systems in place to gather and analyse information to ensure that everyone in the business knows how profits and cash are generated, by product, service, customer, contract, geography, etc. With this knowledge, a management team can make informed decisions about which activities to focus on and which to stop.

Actively drive value in the business. Successful FDs are leaders, motivated by the desire to help grow business value as quickly and effectively as possible. They want to be influential in supporting and challenging business planning and decisions. A good FD will actually be keen to add value and if they can’t, that’s a common reason for them to decide to change job.

Cash is king. Understand the importance of cash flow. Securing future cash flow is critical to a company’s valuation. A good FD will handle Forecasting, managing cash flow, and championing ways of optimising a company’s cash generation model. This could involve extending supplier terms to re-working the business model and client’s payment terms. (i.e. should the business move from short-term contracts, with unreliable payments, to a long-term, regular recurring revenue model?)

IMPORTANT: If you are looking for a future exit strategy, an FD or CFO will often be interested in some sort of equity in return for their longer-term commitment right through to sale. This means it will be directly in the FD/ CFO’s interests to do a great job and stay in the role.

Be forward-looking. An FD should help the business plan ahead by providing analysis, insight and challenge to help the management team evaluate the company’s options for the future. They should help the business pitch their budget at the right level – making it challenging but achievable and then make sure this can be reported.

Good with detail as well as the big picture. Great FD’s are adept at contributing to strategy, but also want to get into the detail to ensure the information being used around the business is absolutely correct.

Be intelligent, qualified, experienced, and ambitious. Entrepreneurs should look for someone with a professional qualification and experience working with respected people. Another good sign is when a Finance Director maintains a network of professional contacts who can help them keep abreast of the latest industry developments.

So, while a growing, entrepreneurial business may have coped without a Financial Director up to now, and feel they can carry on without one, they run the risk that limited senior management expertise will actually hold back the growth of the business.

The very thing most important to the business owner.

With the right FD at the helm, growing companies will make better-informed decisions AND have the support to lead the company where the owners want to take it, whether that means a trade sale or towards extra PE investment.

If you are considering hiring an FD, CFO, or FC, and woud like some confidential advice around the best options available, please contact Mary Maguire, who will be pleased to help you.

Mary Maguire

Managing Director
Astute | Accountancy & Finance | HR | Office Support

Suite One, Ground Floor West, Cardinal Square, 10 Nottingham Road, Derby, DE1 3QT

T: 01332 346100
M: 07717 412911

E: [email protected]

W: www.astuterecruitment.com

LI: https://uk.linkedin.com/pub/mary-maguire/18/73/553

LI: www.linkedin.com/company/astute-recruitment/

Fantastic to see Sarah Stevenson and Mary Maguire in todays edition of Derby Telegraph in their Women In Business Feature. Great write-up of Astute Recruitment but also highlighting the brilliant work of other Women In Business including all the team at Derby’s Finest including Claire Twells of Smith Partnership, April Hayhurst of Derby College, Bev Crighton of The University of Derby, Former Mayor, Linda Winter and Amanda Strong of Mercia Image Limited. Great to celebrate the success of all women working successfully in business!

Derby Telegraph’s Women In Business article featuring Astute Recruitment’s MDs Sarah Stevenson and Mary Maguire

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Mike

16:04 13 Mar 23

Highly recommended! Josh and Sarah have been fantastic at Astute. They've found and placed me in 2 jobs now between them, both really responsive and excellent at keeping you up to speed with things. Very knowledgable about the roles and happy to talk to companies with any queries you have.

C R.

10:45 27 Jan 23

Great agency one of the best ones I've worked with! Liz has been a great help and support in helping me towards a new direction in my career life. She is very attentive and keeps me in the loop at all times! She makes the extra effort to work with my preferred requirements for work and even if it isn't completely attainable she meets me in the middle and does as much as she can to help! Also Liz is very funny might I add 😂 and I'm happy that I can now put a face to the name after all these years! Thank you again Liz for all your help and support! 😊

Christine

10:32 20 Dec 22

Josh and the Astute team was very swift to help me to find roles that matched my profile. They are really reliable and will help through every step of the recruitment process going out of their way to assist and follow up when needed. Could not find a better recruitment agency!

Helen Pinegar

16:19 18 Dec 22

Fantastic recruitment agency.. Josh was extremely enthusiastic, encouraging and clearly knowledgeable about what was needed from both the employee and the employers point of view. Extremely supportive especially in regards to interview preparation and endeavoured to procure feedback promptly. Wouldn’t hesitate to recommend Astute in the future to both candidates and recruiting businesses particularly for the right fit for the role!!!

Lisa Leigh

11:56 30 Nov 22

I have worked as a candidate for Astute and they have been excellent. Super friendly service and professional agents keen to fit the right person to the right job. It has been a pleasure dealing with them and I would happily work for them again in the future. Highly recommend this agency.