#businessstrategy Archives - Astute Financial

After 12 years in business, Astute Recruitment Ltd has become one of the premier accountancy recruitment businesses in the East Midlands. We’re also the only East Midlands recruitment expert to have secured over 15 business awards as finalists or winners. You can see some of the awards our team and Directors have received clicking on the following link www.astuterecruitment.com/about-us/awards/

So, we were thrilled for the Derbyshire Life magazine to contact us and ask us if we would like to be included in their special 90th edition in their feature on award winning businesses in Derby!

Great for Astute Recruitment Ltd to be featured in this very special 90th edition of Derbyshire Life

Why have we strived to secure business awards?

Over to one of our MDs – Mary Maguire – who does all our award entries herself, and manages all Astute’s marketing and social media.

“The biggest hurdle setting up a business and brand is getting that brand and what it stands for ‘out there’. Being able to showcase multiple business awards is a brilliant way to show your target audience that you are a recognised expert in your field. It flags to potential clients that they can have total confidence in using your services.

Winning business awards also builds trust for potential staff who may be researching local businesses to see whether they would like to work for that company too. So, from an Employer branding point of view, success in winning awards is key.

As most people recognise, there is a talent shortage of workers skilled in several business sectors currently, from finance and accountancy professionals to skilled IT software developers to drivers, healthcare specialists, hospitality workers and so many more.

So, What better way to help your business and team attract the very best staff than to demonstrate credibility from successful business awards! You could be flagging your company to potential clients, but also raising your company’s profile to potential staff of the future as a credible potential employer!”

For Astute Recruitment Ltd, this means that our current and potential clients can see that we’re a thoroughly professional business and are acknowledged experts in our field. Our awards have also been an additional attraction in our recruitment strategy to appeal to the very best potential recruitment staff wanting to develop their careers and also to experienced recruitment professionals seeking to utilise their knowledge and relationships in a really professional but friendly, fun environment!

Business awards are awarded by impartial business organisations. For different organisations, this means targeting specific awards relevant to your industry.

Sarah Stevenson, our MD of Astute Recruitment Ltd with Dominic Heale, after being presented with the IoD’s prestigious Director of the Year Award – Small SME Business

How to start winning awards for your business?

While Mary has been hugely successful in writing awards entries for Astute Recruitment Ltd over the years, this is not something that every business owner has the natural flair or time for.

Instead, there are ‘go to’ experts who will be able to understand your company, and successfully craft an award-winning application for you. One such expert in crafting winning words for an array of businesses is the Founder of Derby’s ‘Ask the Chameleon’ – Rachel Hayward.

Rachel herself has had a tremendous 12 months in winning several business awards including: Female Entrepreneur of the Year, by East Midlands Chamber of Commerce (EMCC) and Derbyshire Live Business Awards in the Professional Services category.

Business Owner Rachel Hayward and some of her business awards in 2021

We asked Rachel to sum up why Business Awards should be a critical part of every company’s marketing and branding strategy. Over to Rachel!

“Awards really do confirm your place in the marketplace. They help in the buying decision and are hugely motivational for your staff team as well as yourself. Running a business is challenging and to be judged as excellent by your peers is extremely rewarding.

The key is often choosing the right category for you and your business. Certain categories will be hugely competitive, so consider other areas in your business that you shine. Maybe you have an excellent apprentice or can demonstrate consistently high levels of customer service? Maybe you go the extra mile as an employer, or you are a third-generation family business? With over 3,500 awards at any one time, there really is an award and category for everyone. “

“My top tips are:

Do your research, look at your competitors and peers, even those businesses/entrepreneurs who inspire you. What awards have they won?
Do you fit the criteria, can you prove it (you will always need factual information to demonstrate success)
Give yourself plenty of time to create those winning words.
Don’t wait for a secret nominator – many award organisers fully expect you to write your own application.

Make 2022 your year to gain your first award success”

We completely agree with Rachel! Its great to hear from Rachel being an award winning expert on winning business awards for her clients! Her insights and tips are really useful. You can contact Rachel at her business, Ask The Chameleon on her website askthechameleon.co.uk/about/

For our own team at Astute Recruitment Ltd, from the ICAEW’s award of Best East Midlands SME Business, to the IoD’s Small Business Director of the Year award, our awards have pride of place in our new office in Derby’s Cardinal Square and on our website!

What our business awards mean to us at Astute!

Business awards reward exceptional business success, ultimately building trust to use your company. Awards inspire confidence to our clients, candidates and potential staff of the future, as we continue to grow, that Astute’s team are unrivalled leaders in financial recruitment.

Sarah Stevenson and Mary Maguire receiving their award for Best East Midlands SME Business by the ICAEW for Astute Recruitment Ltd

We want to bring our business to the attention of new audiences to truly stand out, and for us, securing business awards

really is the best way to cement our reputation as the ‘go to company’ in our sector, Financial Recruitment.

So, be ‘Astute’ and give your marketing strategy a ‘reboot’.

Strive for awards to boost

your business to the next level!

Article by Mary Maguire, MD Astute Recruitment Ltd

Other articles by Mary on career tips, business strategy, tips to recruit the right person and more are below!

Do you know what time it is on your career clock?

How great things can happen when business people get together – a growth mindset really matters for business owners and hiring managers

From Abacus to AI – The history of ‘Accountancy’ and why its a great career choice!

How to manage a successful relationship with your recruitment consultant? Our ‘astute’ tips!

Why its OK to talk about mental health at work! New free initiative for East Midlands employers

Following the end of the last Peer Networks business growth hub this year, our MD Mary Maguire wanted to say a huge thank you.

Thank you to the partnership and collaboration of the East Midlands Chamber of Commerce, the Department for Business, Energy & Industrial Strategy and D2N2.

Thanks to Neale Lewis for leading the cohort and huge thanks to everyone in our group.

Its great to share the success of business opportunities such as this, and to show how a growth mindset can really make a difference to business owners and Entrepreneurs.

Since January 2021, a small group of business owners have laughed together, supported each other and inspired one another. The sessions have enriched their understanding of day-to-day business issues and how to solve key problems. From recruitment to HR to business strategies, they have been able to offer understanding in their specialisms, suggest solutions and brainstorm new ideas for others to take away and implement.

As the last cohort of the year has taken place – we just wanted to share how valuable, enjoyable and insightful the sessions have been. Neale Lewis is a great anchor for the group – picking relevant business topics for discussion, teasing out, and developing trains of thought amongst the group to encourage new ideas and free-flowing conversation.

Our MD Mary said that she has taken away many, many ideas over the sessions and made some great friends too along the way!

Mary had this to say;

“Sessions like these are really important as a way to build confidence amongst the SME business community across the East Midlands and nationally. I hope that these continue to inspire and encourage business professionals, MDs and entrepreneurs to make the most of the fantastic support available to them and to enable them and their teams to flourish.

My thanks go to all of these brilliant people and their businesses. Its been great to get to know you all and I hope we can get together soon for those pre-Christmas drinks! 😊”

If you would like some additional support / advice for your business you can contact Neale himself www.nealelewis.com.

Watch video testimonials from other business owners say how they have benefited from Peer Learning, click on the link below: –

https://youtu.be/aevT3_gJ0Io

You can find out how you can book onto future Peer Network Sessions on the following link: – https://www.peernetworks.co.uk/

and of course seek support from the East Midlands Chamber, Peer Networks and D2N2.

“Strong, healthy leadership advice and support will inspire business success”

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Mike

16:04 13 Mar 23

Highly recommended! Josh and Sarah have been fantastic at Astute. They've found and placed me in 2 jobs now between them, both really responsive and excellent at keeping you up to speed with things. Very knowledgable about the roles and happy to talk to companies with any queries you have.

C R.

10:45 27 Jan 23

Great agency one of the best ones I've worked with! Liz has been a great help and support in helping me towards a new direction in my career life. She is very attentive and keeps me in the loop at all times! She makes the extra effort to work with my preferred requirements for work and even if it isn't completely attainable she meets me in the middle and does as much as she can to help! Also Liz is very funny might I add 😂 and I'm happy that I can now put a face to the name after all these years! Thank you again Liz for all your help and support! 😊

Christine

10:32 20 Dec 22

Josh and the Astute team was very swift to help me to find roles that matched my profile. They are really reliable and will help through every step of the recruitment process going out of their way to assist and follow up when needed. Could not find a better recruitment agency!

Helen Pinegar

16:19 18 Dec 22

Fantastic recruitment agency.. Josh was extremely enthusiastic, encouraging and clearly knowledgeable about what was needed from both the employee and the employers point of view. Extremely supportive especially in regards to interview preparation and endeavoured to procure feedback promptly. Wouldn’t hesitate to recommend Astute in the future to both candidates and recruiting businesses particularly for the right fit for the role!!!

Lisa Leigh

11:56 30 Nov 22

I have worked as a candidate for Astute and they have been excellent. Super friendly service and professional agents keen to fit the right person to the right job. It has been a pleasure dealing with them and I would happily work for them again in the future. Highly recommend this agency.